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Our Journey

The Brand

Established in 2009, RECKLESS ERICKA is a Singapore fashion label co-founded by Afton Chen and Louis Koh. 

 
In May 2009, RECKLESS ERICKA debut with a fashion show at Audi Singapore Fashion  

 

Festival, Blueprint featuring Blackmarket. The event was held alongside fashion bigwigs Vivienne Westwood, Christian Lacroix and Gareth Pugh. In 2011, RECKLESS ERICKA was picked to showcase at Singapore Men’s Fashion Week in the Singapore Designers’ Showcase. In 2012, RECKLESS ERICKA presented their 1st solo unisex showcase with 40 models at Singapore Men’s Fashion Week 2012. In 2013, RECKLESS ERICKA was chosen to represent Singapore in styleXstyle’s Asia Style Collection” 2013, a celebration of Asian pop culture, combining fashion and music in an amazing one-day extravaganza. In 2014, the brand showcased in Kuala Lumpur Fashion Week 2014. 
 
Besides ready-to-wear collections, the Reckless Ericka Studio offers made-to-measure tailoring, hosting customers in an intimate setting with the design team. The brand also does cross disciplinary projects that include packaging, branding, uniforms and costume design. 
In 2015, Singapore International Festival of Arts commissioned RECKLESS ERICKA for the project, “The Incredible Adventures of Border Crossers”. The brand designed 148 unique costumes for 22 performers, for the opening of 2015 Singapour en France - le Festival at Palais de Tokyo in Paris, France. Festival Director, Ong Keng Sen, created The Incredible Adventures Of Border Crossers, a new performance forged in collaboration with creative talents specialising in design, photography, video and sound (Chris Lee of Asylum, RECKLESS ERICKA, Francis Ng, Brian Gothong Tan, Kaffe Matthews). The sold-out performance was held at the National Museum of Singapore, at a later date on 17th–19th September 2015. 
RECKLESS ERICKA subsequently won the “Best Costume Design” at the M1-The Straits Times LIFE! Theatre Awards 2016 for “The Incredible Adventures of Border Crossers”. 
 
RECKLESS ERICKA has been featured in numerous publications. Singapore’s national paper The Straits Times ranked RECKLESS ERICKA as “Top 50 Faces to Watch in 2010”, while The Wall Street Journal Asia dubbed us as “one of the biggest Asian draws” and was picked by Men’s UNO International featured spread. 

Recklessly Spirited. Effectively Designed. Responsibly Produced.

The Designer Behind Reckless Ericka, Afton Chen

Afton finished her Bachelor of Design (majoring in Fashion Design) awarded by Raffles College of Design and Commerce in Sydney and delivered by Raffles Design in 2008. Emerging as a finalist in the Young Designer’s Contest that was held as part of Singapore Fashion Week 2007 paved the way for her to start the label, RECKLESS ERICKA, with co-founder Louis in 2009. 

Brand Name Inspiration

From Paul Arden’s book, “Whatever you think, think the opposite”, Reckless Ericka is inspired by a title character’s RECKLESS spirit – enthusiastic, adventurous, always having wild and fresh ideas.

Ericka’s whole life is a series of ups and downs, doing what she likes and fearlessly refusing to conform. Naming our brand goes beyond choosing a label. It conjures up images, ideas and our aspirations. Reckless is what we want to be.

Recklessly Spirited

To be reckless is to do what feels right, even if no one understands you. Be adventurous, be silly. Dream wild dreams. Be fresh, different and set apart.

Effectively Designed

To be effectively designed is to be fashionable and functional. With a distinctive fashion aesthetic, Reckless Ericka offers exceptionally designed apparel. Each apparel is thoughtfully made, well-constructed, long lasting and timeless.

Responsibly Produced

The collections are designed in-house, with emphasis on craftsmanship and are produced in ethically sourced factories using quality materials.

This concept is a constant narrative for the brand in creating a more sustainable and business that offers an alternative voice to fast fashion, where affordable fashion lasts for a long time.

We want you to wear our pieces for years, even decades, to come.

Behind The Scenes: The Helicon

RECKLESS ERICKA STUDIO
Biztech Centre #05-09
627A Aljunied Road
Singapore 389842

Visit us by Appointment only
Click here or WhatsApp us (+65 8847 5786)