/ Our Story /
Founded in 2009, Reckless Ericka was born out of a fearless spirit: To question conventions, blur boundaries, and craft garments that carry both meaning and joy.
Our name reflects our philosophy:
Be bold, curious, and unafraid to challenge expectations.
Inspired by Paul Arden’s Whatever You Think, Think the Opposite, we believe life is not linear but a series of vibrant detours. Ups, downs, and creative leaps. That same recklessness lives in every stitch of our work.
"Whatever you think,
think the opposite"
MEET THE DESIGNER
Afton Chen
Afton is the creative force behind Reckless Ericka.
A graduate of the Bachelor of Design (Fashion Design) programme awarded by Raffles College of Design and Commerce in Sydney, her studies were completed under Raffles Design Singapore in 2008.
Her journey into the fashion world began with recognition as a finalist in the Young Designer’s Contest at Singapore Fashion Week 2007. That milestone became the catalyst for founding Reckless Ericka in 2009, alongside co-founder Louis.
Afton’s design philosophy is rooted in curiosity and courage, guided by the spirit of Paul Arden’s Whatever You Think, Think the Opposite. Like the book’s character Ericka, she embraces life with enthusiasm, adventure, and a refusal to conform.
This same recklessness defines her work today: Creating fashion that celebrates individuality, culture, and the art of living boldly.
CRAFT, CULTURE, AND CARE
Each collection is developed in-house with an uncompromising approach to design and construction. We champion craftsmanship, drafting, refining, and reworking until the silhouette feels just right. We choose materials consciously, partnering only with factories with ethical practices and trusted artisans.
From bold prints inspired by heritage and humor, to tailoring that moves effortlessly with the wearer, our pieces are designed for real life, pieces to be worn, lived in, and loved for years, even decades.
Sustainability isn’t an afterthought.
It’s a core part of how we work.
We produce in small runs, minimize waste, and prioritize longevity in every garment.
A TIMELINE OF FEARLESS MOMENTS
Since 2009, Reckless Ericka has charted a bold path by blending fashion, storytelling, and cultural dialogue with a commitment to responsible design. Each year marks a chapter in our journey of fearless creativity.
2009-2018
2009
- Collaborated with Thomas Pink and Daniel Boey for Project PEACE, raising funds for those affected by the crisis in Gaza.
- Debuted collection "Brit Kid Goes to India" at Audi Singapore Fashion Festival, alongside Vivienne Westwood, Christian Lacroix, and Gareth Pugh.
- Designed auction pieces for the Singapore Heart Foundation with MasterCard for 'Go Red For Women'.
- Created the stage costume for Jake Macapagal as 'King Marchan' in the play "Victor/Victoria".
2010
- Featured in The Straits Times' Top 50 Faces to Watch.
- Launched Collection II: Escapism.
Collaborated with Heineken for the launch of its Aluminium Bottle and space-age VIP area designed by Phunk Studio. - Designed costumes for The Dance Company.
- Opened The Reckless Shop at Stamford House.
- Launched Collection III: Fleur de Sel.
- Commissioned a jacket for Adam Lambert.
- Relocated The Reckless Shop to Orchard Central.
2011
- Showcased collection "Wayfarer" at Singapore Men’s Fashion Week.
- Opened second Reckless Shop at Vivocity.
2012
- Showcased "Portraits from the Belly of the Whale" at Singapore Men’s Fashion Week.
- Featured in the premiere of Asia’s Next Top Model.
- Commissioned by Nestlé to design limited-edition pouches for Nestum.
- Reworked the kopitiam cup for Home & Décor Magazine's 25th anniversary.
- Designed Heineken's ambassador dresses for Zoukout.
- Designed Guinness'ambassador dresses.
- Launched Collection V: Portraits from the Belly of the Whale.
2013
- Showcased collection "Into the Grey" at Blueprint Singapore Fashion Tradeshow.
- Designed uniforms for The Black Swan by Lo & Behold Group.
- Launched Collection VI: Into the Grey.
- Represented Singapore at 'Asia Style Collection', featuring Korea’s K-POP Collection and Japan’s Tokyo Girls Collection.
2014
- Launched STILL, a line of youthful, understated workwear.
- Designed what Singapore’s National Dress could look like for The Straits Times SG50 Commemorative Book.
- Launched Collection VII: Moonrise.
- Showcased collection "Margot" at Kuala Lumpur Fashion Week.
- Launched Collection VIII: Margot.
2015
- Launched Collection IX: Agatha.
- Commissioned by SIFA to create 148 costumes for "The Incredible Adventures of Border Crossers" which was showcased in Palais de Tokyo, Paris, and SIngapore.
- Opened The Reckless Shop at Capitol Piazza.
- Launched RECKLESS Jersey collection.
- Launched SG50 x STILL collection inspired by Singaporean women.
2016
- Launched Collection X: Wind Words.
- Won Best Costume Design at the M1–The Straits Times LIFE! Theatre Awards.
- Launched Collection XI: Galilee.
- Designed uniforms for Eunoia Junior College.
- Released community campaign featuring 25 Singaporeans in Reckless Ericka from diverse walks of life.
2017
- Designed staff uniforms for Melissa Shoes.
- Launched Collection XII: Yves.
- Designed ambassador dresses for Pirelli.
- Rebranded STILL as a streetwear line focused on high-quality, faith-based contemporary apparel.
2018
- Launched Collection XIII: Klein.
- Designed student uniforms for Yishun-Innova Junior College.
- Launched Collection XIV: Casa Horta.
- Created costumes for TheatreWorks’ The Reunification of The Two Koreas, presented in Singapore and France.
2019-PRESENT
2019
- Launched Collection XV: The Bridge.
- Launched Collection XVI: Chilli Crab, the first of the Singapore Food Series featuring original textile prints inspired by national dishes.
2020
- Launched Collection XVII: Fish Head Curry with prints inspired by Assam, Korma, and Masala variations of the dish.
- Launched Collection XVIII: Durian with hand-sketched fruit, leaves, and vibrant Peranakan-inspired patterns.
2021
- Launched Collection XIX: Kaya Toast.
- Launched Collection XX: The Feast.
- Introduced the REnew program, Reckless Ericka’s circular fashion initiative for trade-ins and conscious garment reuse.
2022
- Launched Collection XXI: Voyage.
- Launched Collection XXII: The Helicon.
- Launched Collection XXIII: Longing.
- Partnered with Singapore Airlines to create the SIA x Reckless Ericka capsule by transforming retired aircraft materials into meaningful lifestyle pieces.
2023
- Launched Collection XXIIV: Look at the Wildflowers.
- Launched Collection XXV: Layhold.
- Launched Collection XXVI: Flourish.
- Launched Collection XXVII: Hold Space.
- Commissioned by Janice Wong for their restaurant's front line staff uniforms.
- Unveiled a heartfelt collaboration with Mandai Wildlife Reserve, inspired by Singapore’s rich biodiversity. Each piece features hand-illustrated prints that celebrate the zoo's animals.
2024
- Launched Collection XXVIII: Resonance.
- Launched Collection XXIX: Look Up!
- Launched Collection XXX: Hope.
- Launched Collection XXXI: The Spaces Between.
- Collaborated with OPPO on a special edition wearable tech capsule.
2025
- Launched Collection XXXII: REMEMBRANCE.
- Launched Collection XXXIII: REFRACTION.
- Launched Collection XXXIV: HARVEST.
- Unveiled House of Reckless, our creative showroom and studio space.
- Launched Collection XXXV: BEHOLD.
RECKLESSLY SPIRITED,
EFFECTIVELY DESIGNED,
RESPONSIBLY PRODUCED
We design for those who embrace life with courage and wit, women who see fashion not as decoration, but as self-expression.
At Reckless Ericka, we are always committed to crafting clothes that reflect both artistry and responsibility, humor and heritage, comfort and boldness.
We invite you to dress fearlessly and be Reckless.
Bold Femininity
Express yourself unapologetically.
Distinctive Prints
Start conversations with our one-of-a-kind prints.
Functional Design
Quality, made to last pieces.