REnew

/ renew /

Fashion shouldn’t end at first wear.

REnew is our circular trade-in initiative, designed to extend the life of Reckless Ericka garments while supporting communities in need.

Our pieces are made to last for years, even decades. REnew keeps them in circulation, creating space for a more thoughtful, circular fashion cycle while uplifting those who need it most.

HOW IT WORKS

1. Bring It Back

Trade in your Reckless Ericka garments—whether they’re new, gently loved, or worn over time. We accept Reckless Ericka clothing in any condition.*

(*Masks, twillys, scarves, and bra tops are not eligible for REnew.)

2. Get Rewarded

Receive $10–$50 in store credit per item, depending on product. Your credit can be used online or at our studio.

3. Shop & Reuse

Use your credits toward your next purchase and continue the cycle of mindful fashion.

WHY WE DO THIS

At Reckless Ericka, circularity is not a trend—it’s a responsibility. REnew helps reduce waste while giving garments a second life.

But REnew is more than fashion. It’s about people.

We partner with Safe Place, an initiative of Lakeside Family Services, to support women and families facing unsupported pregnancies.

Through REnew, we donate pre-loved pieces and samples for styling workshops, equipping mothers with confidence to embrace their bodies and motherhood with hope.