Dear Reckless Community,

One of the things I never expected from building Reckless Ericka was seeing friendships begin because of it.

Over the years, we've received messages from women who first found each other through our clothes. One tagged us online, another loved the design, and they started chatting. Before long, they were arranging to visit the showroom together.
We've also had customers write to us after spotting another woman wearing Reckless Ericka overseas. At a conference. In a café. Even at an airport. They struck up a conversation, took a photo together, and sent it to us afterwards.
My team and I still get excited every time one of those messages comes in.

Seventeen years ago, I thought we were simply designing clothes. I never imagined they could become a conversation starter, or that they would help women find one another in places we had never been.

While working on ARRAYED, I found myself thinking about that. The collection began with the idea of being arrayed, of dressing with care and intention. Looking back, I realise the brand has become a collection of people too. Different stories and seasons, yet somehow connected.
Some of you have been with us for over a decade. Some of you met because of us. Some of you have become friends because you happened to recognise a familiar print.

I don't think I could have imagined that when we started, and it has become one of my favourite parts of this journey.

With love,
Afton