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July

/ Designer's Letter /

Dear Reckless Community,
With the second half of 2024 upon us, there's so much to look forward to.
The year ahead holds promise and hope, and I’m excited to continue this journey with you, to always staying true to the spirit of bold femininity that defines Reckless Ericka.

Our theme for July is "Summer Breeze."
As the temperatures rise, we're focusing on lighter, cooler, and sustainable materials. Our final launch for Look Up is designed to keep you stylish and comfortable in the heat, without compromising on sustainability. Think breezy dresses, flowy skirts, and breathable fabrics that make you feel as good as you look.
Look Up is inspired by the simple yet profound act of pausing, casting our gaze skyward, and admiring the ever-changing tapestry of clouds. It’s a celebration of fleeting moments, the timeless wisdom they impart and each piece is designed to remind us to cherish the present and find beauty in the transient.

Join us in celebrating the beauty of the sky, the promise of the future, and the joy of summer fashion. Here’s to a wonderful July and an inspiring second half of the year!

Love,
Afton

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What I'm watching: Tokyo Story (1953), by Yasujirō Ozu

What I’m reading: Love is more thicker than forget, by E.E. Cummings

What I’m looking at: Kyoto #34 - Garden of Chishaku-in Temple, 2002, Tanaka Ryohei

What I’m listening: I Will Follow You into the Dark, by Death Cab for Cutie

Current favourite look: Drawstring Gathered Layered Maxi Dress (Confidence)

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