Dear Reckless Community,

After seventeen years of designing, I believe that clothes shouldn't change who we are. If anything, I think they reveal more of who we already are.

I'm always grateful when someone chooses Reckless Ericka for a wedding, a celebration, or another milestone. But I'm equally grateful when one of our pieces simply becomes something you wear to work or running errands. Somehow, both feel just as meaningful.

People often ask me where a collection begins. Sometimes it's a colour or a silhouette. UNDERSTORY began with a mushroom. After the rain, mushrooms would appear in the field across from our studio almost overnight. Curious, we started reading about them and discovered that what we see above the ground is only a small part of the story. Beneath it lies an entire network, quietly supporting life around it.
That thought stayed with me, because so much of what shapes us is unseen.
The work we put in behind the scenes, the relationships that shape us, the disappointments we've worked through and things we learnt along the way.

Perhaps that's why I still love designing after all these years. Every collection begins with something that has captured my attention, but once it finds its way into your wardrobe, it becomes part of your story instead.

With love,
Afton