/ Designer's Letter /
One of the goals that I've set myself for 2023 is to bravely step into the unknown, out of my comfort zone. It may get uncomfortable, it may be difficult, but I reckon that this pushing and stretching is essential for growth.
We launched 𝐋𝐨𝐨𝐤 𝐚𝐭 𝐭𝐡𝐞 𝑾𝒊𝒍𝒅𝐟𝐥𝐨𝐰𝐞𝐫𝐬 exactly a week ago. It's our first floral collection and it has been a delight taking a step into this new creative space. Floral prints has always been the last thing on my mind, and in line with the goal I've set myself this 2023, I've decided to tackle this head on. How should I inject bold femininity without making it ultra-girlish? How do I make someone who won't wear floral prints (me!), embrace and like it?
Like the title of the collection, 𝐋𝐨𝐨𝐤 𝐚𝐭 𝐭𝐡𝐞 𝑾𝒊𝒍𝒅𝐟𝐥𝐨𝐰𝐞𝐫𝐬, it is a reminder to myself to slow down and appreciate each and every wildflower I see. When I appreciate and see the gold in it, my perspective changes. I mindfully take in the beauty and wonder.
The warmer weather is creeping up unto us. Are you ready to get a Spring makeover with us?
What I'm watching: Monster by Naoki Urasawa
What I’m reading: Cultivate,
Volume II : The Clarity that Winter Brings, by Cageless Birds
What I’m looking at: Vilhelm Hammershøi, Interior, 1899
What I’m listening: A Sentence of Sorts in Kongsvinger by Of Montreal
Current favourite look: Our Yellow Daisies print
What’s on my feet: Maison Margiela's Tabi shoes