SINGAPORE DESIGNER, AFTON CHEN

Reimagine Fashion With Us

Reckless Ericka was co-founded by fashion designer Afton Chen and Louis Koh in 2009 and has been contributing to Singapore's fashion scene for the past 10 years.

The brand was featured in local and international media, taken their collections onto runways in fashion shows, and steadily grew a following of customers who values her craftsmanship- from inspiration conception, design and drafting processes,  down to material selection. Reckless Ericka brings authenticity to every piece time after time. Her brand is loved for its quality and designs that last through wears and beyond fashion trends. 

"Our studio is a busy place filled with crazy amounts of multi-tasking. We like to push boundaries and love to meet people who view fashion as an expression. It’s not about what’s new or what’s next, but all about embracing the now."

Reckless Ericka curate styles and silhouettes with your comfort and confidence in mind. And we boldly invite all fashion consumers- to reimagine fashion with us.  

WE ARE RECKLESSLY SPIRITED, INCLUSIVE AND EFFECTIVELY DESIGNED.

We are committed to craftsmanship, becoming the alternative voice to fast fashion and bringing you the highest quality apparel. Our collections are designed in-house and made at ethical factories using quality materials, because we believe that our customers deserve the best at an affordable price point without traditional markups.

We want you to wear our pieces for years, even decades, to come. We really want you to have it all!

RECKLESS ERICKA

Inspired by the short story in Paul Arden’s book “Whatever you think, think the opposite”, we were inspired by the title character’s RECKLESS spirit – enthusiastic, popping with daft ideas, adventurous, always having wild and fresh ideas. Ericka's whole life is a series of ups and downs, 
doing what she likes and fearlessly refusing to conform. 

Naming our brand goes beyond choosing a label. It conjures up images, ideas and our aspirations.


RECKLESS, that’s what we want to be. 

IN-HOUSE LABELS

The Reckless Shop currently carries our 3 in-house labels, Reckless JerseyReckless Ericka and Still.


Reckless Jersey features functional, urban designs from Singapore made with luxe jersey.
It strives to capture the youthfulness and energy of women, featuring drapes on jerseys that stresses on basic silhouette, yet enhances the femininity of a woman. There is focus on functionality and versatility with a wide range of multi-wearable pieces, where the wearer can transform their look in an instant.

Reckless Ericka is a men, women and kidswear brand that has always been off-kilter, not taking fashion seriously. Everything is infected in some way with colours and patterns. We focus on balancing classic tailoring with edgy use of silhouette and colours, and constructing quirky silhouettes with classic details.


Still is a high quality, faith-based, Spirit contemporary apparel - an alternative to chasing what's new or what's next.

ABOUT THE BRAND

Established in 2009, RECKLESS ERICKA is a Singapore fashion label co-founded by Afton Chen and Louis Koh. 

In May 2009, RECKLESS ERICKA debut with a fashion show at Audi Singapore Fashion  

Festival, “Blueprint featuring Blackmarket”. The event was held alongside fashion bigwigs Vivienne Westwood, Christian Lacroix and Gareth Pugh. In 2011, RECKLESS ERICKA was picked to showcase at Singapore Men’s Fashion Week in the Singapore Designers’ Showcase. In 2012, RECKLESS ERICKA presented their 1st solo unisex showcase with 40 models at Singapore Men’s Fashion Week 2012. In 2013, RECKLESS ERICKA was chosen to represent Singapore in styleXstyle’s “Asia Style Collection” 2013, a celebration of Asian pop culture, combining fashion and music in an amazing one-day extravaganza. In 2014, the brand showcased in Kuala Lumpur Fashion Week 2014. 
 
Besides ready-to-wear collections, the Reckless Ericka Studio offers made-to-measure tailoring, hosting customers in an intimate setting with the design team. The brand also does cross disciplinary projects that include packaging, branding, uniforms and costume design. 
In 2015, Singapore International Festival of Arts commissioned RECKLESS ERICKA for the project, “The Incredible Adventures of Border Crossers”. The brand designed 148 unique costumes for 22 performers, for the opening of 2015 Singapour en France - le Festival at Palais de Tokyo in Paris, France. Festival Director, Ong Keng Sen, created The Incredible Adventures Of Border Crossers, a new performance forged in collaboration with creative talents specialising in design, photography, video and sound (Chris Lee of Asylum, RECKLESS ERICKA, Francis Ng, Brian Gothong Tan, Kaffe Matthews). The sold-out performance was held at the National Museum of Singapore, at a later date on 17th–19th September 2015. 
RECKLESS ERICKA subsequently won the “Best Costume Design” at the M1-The Straits Times LIFE! Theatre Awards 2016 for “The Incredible Adventures of Border Crossers”. 
 
RECKLESS ERICKA has been featured in numerous publications. Singapore’s national paper The Straits Times ranked RECKLESS ERICKA as “Top 50 Faces to Watch in 2010”, while The Wall Street Journal Asia dubbed us as “one of the biggest Asian draws” and was picked by Men’s UNO International featured spread. 

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