Skip to content
★ Free delivery within Singapore. We ship worldwide too! ★

Reckless with Charlotte Mei

Our 'Reckless With' series leans in to the stories of women from all walks of life, seeking to empower one another. Reckless with Charlotte Mei features Charlotte's sustainability journey and her tips on style and living more eco-consciously.

charlotte mei in design studio

 

How did you start on your sustainability journey? 

Charlotte: It was simply how I was raised. I grew up seeing my dad returning the stack of napkins handed to us by wait staff, always taking a bottle with him when leaving the home, and refusing plastic bags (since the 90s); and my mum repurposing leftovers into the most creative dishes.

It wasn't taught to me as a way to live sustainably per se, but simply how to be mindful of what and how much I consume, and how much waste I create as an individual. All this is important to me because the resources we're using up are finite, and the effects of our overconsumption isn't going to look very pretty.

   

What is a common misconception about sustainability and style?

Charlotte: That they both cant go hand in hand. I understand that could have been the case when ethical/sustainable fashion brands started out. However, there are so many sustainable brands out there that are incredibly stylish and have great fit. The idea of re-wearing the same clothing items are no longer frowned upon, and the concept of swapping clothes is slowly becoming popular especially with the younger communities.

charlotte mei in oversized shirt dress

 

 

As someone who focuses on sustainability, what do you look for in an item when you buy something?

Charlotte: I look for an item that works just as well, if not better, than the conventional version; and that it is wallet-friendly (whilst understanding that it may cost more because it respects fair wages, ethical sourcing, etc)

Describe your power dressing.

Charlotte: Waisted smart pants, a crisp white shirt

What about days when you do not feel as confident?

Charlotte: That would be a long, flowy dress for me! 

How would you describe the women around you?

Charlotte: They are smart go-getters who are creative in their work and generous with helping others succeed. 

charlotte mei in sustainable fashion

SEE RELATED: CHARLOTTE'S FAVOURITES FROM RECKLESS ERICKA

 

Recklessly Spirited. Effectively Designed. Responsibly Produced.

The Designer Behind Reckless Ericka, Afton Chen

Afton finished her Bachelor of Design (majoring in Fashion Design) awarded by Raffles College of Design and Commerce in Sydney and delivered by Raffles Design in 2008. Emerging as a finalist in the Young Designer’s Contest that was held as part of Singapore Fashion Week 2007 paved the way for her to start the label, RECKLESS ERICKA, with co-founder Louis in 2009. 

Brand Name Inspiration

From Paul Arden’s book, “Whatever you think, think the opposite”, Reckless Ericka is inspired by a title character’s RECKLESS spirit – enthusiastic, adventurous, always having wild and fresh ideas.

Ericka’s whole life is a series of ups and downs, doing what she likes and fearlessly refusing to conform. Naming our brand goes beyond choosing a label. It conjures up images, ideas and our aspirations. Reckless is what we want to be.

Recklessly Spirited

To be reckless is to do what feels right, even if no one understands you. Be adventurous, be silly. Dream wild dreams. Be fresh, different and set apart.

Effectively Designed

To be effectively designed is to be fashionable and functional. With a distinctive fashion aesthetic, Reckless Ericka offers exceptionally designed apparel. Each apparel is thoughtfully made, well-constructed, long lasting and timeless.

Responsibly Produced

The collections are designed in-house, with emphasis on craftsmanship and are produced in ethically sourced factories using quality materials.

This concept is a constant narrative for the brand in creating a more sustainable and business that offers an alternative voice to fast fashion, where affordable fashion lasts for a long time.

We want you to wear our pieces for years, even decades, to come.

Behind The Scenes: The Helicon

RECKLESS ERICKA STUDIO
Biztech Centre #05-09
627A Aljunied Road
Singapore 389842

Visit us by Appointment only
Click here or WhatsApp us (+65 8847 5786)